I was in a meeting 3 weeks ago and the other party said “The Perception of the Internet is Not Authoritative” which I thought was an entertaining idea. This company was explaining to me why they don’t have a website and don’t want one.
Then, last week I was a speaker and attendee at the SEMCON (the 1st Search Engine Marketing Conference in the Philippines) where they kept referring to being “Authoritative” if you wanted to get Top Search Rankings.
What does Google rank as being Authoritative, in the general web o’spehere?- Wikipedia (is the wisdoms of the crowds authoritative?)
- About.com (“expert guidance from real people”, ha)
- Blogs (journals from your peers)
- Big Media (no comments needed)
- Sites full of information (which is universally accessible and useful?)
Now I know Google’s Mission; “organize the world’s information and make it universally accessible and useful.” Google does this by fighting SPAM with relevancy and authoritative sources, which is why the perception of Google is that they are relevant not authoritative.
