Monday, January 7, 2008

Hans A. Koch – CV

This was my first blog post from Google Documents and Spreadsheet, it went pretty smooth.
 A couple of old friends (that ended up in the same industry as me) were asking about my past work history. Here ya go…

Hans A. Koch
• E-mail hans@hansakoch.com • Voice +1 (415) 683-1016 • San Jose, Ca 95117

Objectives

Furthering my career in the fast paced Internet Marketing/Advertising industry where I have ample room for creativity, flexibility, growth, where I am using my people management, and business analysis skills.

Skills / Abilities

  • Quick learning, Responsible, Punctual, Team Leadership, Teaching, Communication, and Management skills.
  • Google AdWords, Yahoo Search Marketing, Microsoft adCenter, PPC Optimization, Organic Search Engine Optimization, Conversion Tracking, Statistical Analytics.

Professional Experience

Aug. 06’–Present syndeo::media Sydney/SF/Manila Founder Search Division President
  • Created and optimized SEO, Link Strategies, Content, and PPC client processes.
  • Developed tactics for GoogleBot, MediaBot (AdSense Media Partners), ImageBot, and AdsBot (AdWords Contextual Advertising)
  • Managed over two dozen clients in Search Marketing: Search Engine Optimization, Pay-Per-Click, and AdSense Optimization.
  • Trained/Managed over 15 employees in Account Management, Sponsored Ads, Search Marketing, Link Building, and Programming.
  • Drove international sales in Search, Social Networking, and Social Media Development.
Jan. 06’–Aug. 06’ Pandora Squared San Jose, Ca Sales and SEM Specialist
  • Developed Search Programs and Sales/Marketing materials.
  • Optimized and documented the company’s search strategy for social network development.
  • Daily Blogging and participated in Conversation Optimization (RSS) throughout the industry.
  • Acted as a Salesman and Manager capacity with several members of the SEM team.

Dec. 04’–Dec. 05’ Who’s Clicking Who Santa Clara, Ca Pay-Per-Click Fraud Specialist
  • Hired and managed the development team to redesign the Pay-Per-Click Software first to market.
  • Enabled the Click Fraud software to work with Google AdWords, Yahoo Search Marketing, and a dozen more Ad Networks.
  • Project Managed development and developed road map for future functionality.
  • Account Manager and Technical Support for premium clients.
  • Company spokesperson; Created and blogged for company.
  • Created Search Engine Optimization and other additional product offerings.
  • Developed strategies for all major Advertising platforms for maximum client ROI.
  • Participated in several industry trade show demos. (SES, ADTech, etc.)
  • Enabled media interviews and front page press coverage.
  • Chief Adviser to CEO

June 04’–Nov. 04’ Safari Moving & Storage San Jose, Ca SEM Specialist
  • Search Engine Marketing – Managed Pay Per-Click marketing strategies.
  • Optimized current website plus fixed usability issues and increased clientele leads.

Sep. 03’–June 04’ Web Projects, Inc. San Jose, Ca SEO Specialist
  • Search Engine Optimization – Received extensive training in interpersonal communications, time management, creative thinking, and team skills.
  • Helped increase hundreds of Web Page rankings to the top ten in Google, Yahoo, and AOL.

2001–2002 Event Management Promotion Bay Area, CA Market Manager
  • Executed promotional events for Yumsters, Go-Gurt, Pepsi Challenge, Mr. Yoshida’s Fine Sauces, Tempo, M&M’s, and 1-800-Collect. Self-motivated professional event personality.
  • Promoted in highly populated areas including concerts, fairs, sporting events, malls, grand openings, festivals, and other locations with large crowds.

1999 Madera Adult School Madera, Ca Assistant Instructor
  • Assisted business professionals in advancing their technical skills.
  • Taught businesses how to incorporate the Internet into their existing business plans to increase profitability.

Education

Present DeAnza Community College Cupertino, CA
  • Associates of Arts Degree, In Business Administration – Marketing concentration.

Special Activities & Interests

Elected High School Student Body President, Junior Class President, Selected for Boys State Leadership Program, and Rotary Leadership Camp. Web Technology Programs, Computers/Internet, Entrepreneurship Programs, and Tenor Saxophone.