This was my first blog post from Google Documents and Spreadsheet, it went pretty smooth.
A couple of old friends (that ended up in the same industry as me) were asking about my past work history. Here ya go…
Hans A. Koch
Objectives
Furthering my career in the fast paced Internet Marketing/Advertising industry where I have ample room for creativity, flexibility, growth, where I am using my people management, and business analysis skills.
Skills / Abilities
- Quick learning, Responsible, Punctual, Team Leadership, Teaching, Communication, and Management skills.
- Google AdWords, Yahoo Search Marketing, Microsoft adCenter, PPC Optimization, Organic Search Engine Optimization, Conversion Tracking, Statistical Analytics.
Professional Experience
Aug. 06’–Present syndeo::media Sydney/SF/Manila Founder Search Division President
- Created and optimized SEO, Link Strategies, Content, and PPC client processes.
- Developed tactics for GoogleBot, MediaBot (AdSense Media Partners), ImageBot, and AdsBot (AdWords Contextual Advertising)
- Managed over two dozen clients in Search Marketing: Search Engine Optimization, Pay-Per-Click, and AdSense Optimization.
- Trained/Managed over 15 employees in Account Management, Sponsored Ads, Search Marketing, Link Building, and Programming.
- Drove international sales in Search, Social Networking, and Social Media Development.
Jan. 06’–Aug. 06’ Pandora Squared San Jose, Ca Sales and SEM Specialist
- Developed Search Programs and Sales/Marketing materials.
- Optimized and documented the company’s search strategy for social network development.
- Daily Blogging and participated in Conversation Optimization (RSS) throughout the industry.
- Acted as a Salesman and Manager capacity with several members of the SEM team.
Dec. 04’–Dec. 05’ Who’s Clicking Who Santa Clara, Ca Pay-Per-Click Fraud Specialist
- Hired and managed the development team to redesign the Pay-Per-Click Software first to market.
- Enabled the Click Fraud software to work with Google AdWords, Yahoo Search Marketing, and a dozen more Ad Networks.
- Project Managed development and developed road map for future functionality.
- Account Manager and Technical Support for premium clients.
- Company spokesperson; Created and blogged for company.
- Created Search Engine Optimization and other additional product offerings.
- Developed strategies for all major Advertising platforms for maximum client ROI.
- Participated in several industry trade show demos. (SES, ADTech, etc.)
- Enabled media interviews and front page press coverage.
- Chief Adviser to CEO
June 04’–Nov. 04’ Safari Moving & Storage San Jose, Ca SEM Specialist
- Search Engine Marketing – Managed Pay Per-Click marketing strategies.
- Optimized current website plus fixed usability issues and increased clientele leads.
Sep. 03’–June 04’ Web Projects, Inc. San Jose, Ca SEO Specialist
- Search Engine Optimization – Received extensive training in interpersonal communications, time management, creative thinking, and team skills.
- Helped increase hundreds of Web Page rankings to the top ten in Google, Yahoo, and AOL.
2001–2002 Event Management Promotion Bay Area, CA Market Manager
- Executed promotional events for Yumsters, Go-Gurt, Pepsi Challenge, Mr. Yoshida’s Fine Sauces, Tempo, M&M’s, and 1-800-Collect. Self-motivated professional event personality.
- Promoted in highly populated areas including concerts, fairs, sporting events, malls, grand openings, festivals, and other locations with large crowds.
1999 Madera Adult School Madera, Ca Assistant Instructor
- Assisted business professionals in advancing their technical skills.
- Taught businesses how to incorporate the Internet into their existing business plans to increase profitability.
Education
Present DeAnza Community College Cupertino, CA
- Associates of Arts Degree, In Business Administration – Marketing concentration.
Special Activities & Interests
Elected High School Student Body President, Junior Class President, Selected for Boys State Leadership Program, and Rotary Leadership Camp. Web Technology Programs, Computers/Internet, Entrepreneurship Programs, and Tenor Saxophone.
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