Pangasinan Digital ICT Congress – Talk

Pangasinan ICT Congress

November 21 – 26, 2011 - Pangasinan Digital ICT Congress

Newcomer’s Guide to Search Engine Optimization

Pangasinan Training & Development Center Capitol Complex, Lingayen Pangasinan, Philippines.

5th Search Engine Marketing Conference (SEMCON)

My Presentation below…

October 26 – 27, 2011 - The 5th Search Engine Marketing Conference (SEMCON) - Searching For Deals: How Group Buying Harnesses Search for Business - AIM Conference Center, Makati City, Philippines.

WordCamp Philippines 2010

Invited To Speak - October 2nd, 2010 – WordCamp Philippines 2010 – WPPlugins Must-Haves – College of Saint Benilde, Taft Avenue, Manila, Philippines.





Founder Matt Mullenweg will be speaking on “State of the Word”

Cebu Blog Camp 2010

Cebu Blog Camp 2010

Invited to Speak – May 22nd, 2010 – Cebu Blog Camp 2010 – WP Install – An SEO Perspective – CAP Auditorium, CAP Complex, Jones, Cebu City, Philippines.

Y4iT 2009 – Ongoing Internet Marketing Education – TALK

September 6, 2009 – 7th Philippine Youth Congress in Information Technology (Y4iT 2009) – Ongoing Internet Marketing Education: How To – University Theater, University of the Philippines (UP) Diliman, Quezon City, Philippines.

CANCELLED – Yahoo! Ads for Adobe PDF Beta Program

Here is the letter I received today.

Too much fraud or not enough revenue? Irrelevant ads maybe but bad economy?

Let’s just hope you did not build a big revenue stream around these ads…

Dear Ads for Adobe PDF Beta Publisher:

Thank you for your early adopter support and participation in the Ads for Adobe PDF Beta program.  Unfortunately, due to a reassessment of priorities in the current economic environment, Adobe is discontinuing the program effective March 31, 2009.

The facility to upload and ad-enable PDFs will be disabled on January 16, 2009

Ads will continue to be displayed with your PDF content and generate revenue through March 31, 2009.   After this date, your PDF content will be displayed in its original formwithout the ad panel and/or embedded ad placeholders.

Final payment of ad revenue generated by your account will be remitted by end of May 2009. To help ease the transition, you will be able to log into your Yahoo! Publisher Network account to run payment and performance reports through May 31, 2009.  In addition, you will be able to log into the Ads for Adobe PDF portal to view the status of your ad-enabled PDFs through March 31, 2009.

We have compiled the attached set of next steps and frequently asked questions to help guide you through the transition.

Adobe remains dedicated to creating the most innovative products and services for publishers.  We want to thank you for your continued support of Adobe products!

Sincerely,

The Ads for Adobe PDF team
Adobe Systems Incorporated

         Below is the PDF that was included in my Email

Publisher Frequently Asked Questions

Why is Ads for Adobe PDF powered by Yahoo! being discontinued?
The decision to discontinue the Ads for Adobe PDF Beta was based on the current economic climate, which led Adobe to focus on other products and services for the publishing industry such as Acrobat Professional, Creative Suite, Adobe Digital Editions, etc.

What steps do I need to take next?
Here are the recommended steps to help you with this transition:

• Identify which PDFs will be affected
• Decide what to do with your existing ad-enabled PDFs
• Run reports to determine your payment amount

How much longer will Ads for Adobe PDF be available?
You will be able to login to the service until March 31, 2009 to view the status of your PDFs and run reports. Ads will continue to be displayed with your PDF content until March 31, 2009.

When is the last day that I can ad-enable new PDFs?
Effective, January 16, 2009, you will no longer be able to ad-enable new PDFs through the service.

Will I be paid for the ad revenue my PDFs have generated?
Your ad-enabled PDFs will continue to generate revenue through March 31, 2009. By the end of May, Yahoo! will remit payment for ad revenue your account has generated. Payment will be issued according to the method you indicated when you signed up for an account (check, direct deposit or Paypal). If you have further questions about payments only, please contact Yahoo! Customer Support at 866-785-2636

How much will I be paid?
You can run payment reports by following these instructions:

• Log in to Yahoo! Publisher Network (https://publisher.yahoo.com/portal/login.php) using your Yahoo! Business ID and password.
• Click Reports and then click Payment.
• Specify the Date Range for the report.

What will happen to existing ad-enabled PDFs that I have published?
The ad-enabled PDFs will continue to operate the same as before until March 31, 2009. What will happen to existing ad-enabled PDFs after March 31, 2009? After March 31, 2009, display of PDF content will depend upon the behavior you elected when you enabled your PDF for ads:

1. For ad-enabled PDFs where you have chosen to always allow content to be viewed, the PDF will continue to be displayed without ads. If opened in a prior version of Adobe Reader or Acrobat that does not support ads, the viewer will be prompted to upgrade to the newest version of Adobe Reader. But, regardless of their choice, this will not affect the ability to view the PDF content.
2. For restricted ad-enabled PDFs where you have chosen to only allow content to be viewed with ads, the viewer will not be able to see the PDF content once the ad service is terminated. If opened in a prior version of Adobe Reader or Acrobat that does not support ads, the viewer will be prompted to upgrade to the newest version of Adobe Reader. But, regardless of their choice, the PDF content will not be displayed. For this reason, we recommend that you replace your restricted ad-enabled documents with the original PDFs or remove them all together upon termination of the Ads for Adobe PDF service.

Do I need to do anything to existing ad-enabled PDFs?
Although your unrestricted PDF content will automatically display without ads after March 31, 2009, Adobe recommends that you replace any published ad-enabled PDF file with the original PDF file for the following reasons: The ad-enabled PDF file will still attempt to establish a network call to retrieve ads until its “EXPIRES ON” date. Although this network call does not result in any delays for readers viewing your PDF content, it does result in unnecessary network traffic. The ad-enabled PDF file contains extra metadata that increases the size of the PDF file. This increase is marginal for most PDFs, but can be more significant if you chose to display ads per page of the PDF or restrict access to your PDF. Restricted ad-enabled PDFs, where you have chosen to only allow content to be viewed with ads, may cause the viewer to be prompted to upgrade their version of Adobe Reader or Acrobat. This will result in an unsatisfactory experience for users who perform the upgrade but still cannot see the PDF content. If any of these reasons are not a concern for you, then you do not need to replace the ad-enabled PDFs.

How do I find out which PDFs will be affected?
You can retrieve the list of all ad-enabled PDFs that will be affected by following these instructions:

Log in to Ads for Adobe PDF (http://adsforpdf.adobe.com) using your Adobe ad account and password. Select the drop-down filter to “Show Ad-enabled PDF files”.
Little Corner of Italy Boracay Resort

What is the “EXPIRES ON” date?
The “EXPIRES ON” date is the last day that Adobe Reader or Acrobat will attempt to contact the server to retrieve ads for a specific PDF. The date is visible for each PDF in the column on the far right in the Ads for PDF portal.

Search Engine Marketing Conference – Bicol

Search Engine Marketing ConferenceFebruary 05 - 06, 2009, Daragang Magayon Hall, Aquinas University Of Legazpi

Invited to Speak – February 5-6, 2009 - Search Engine Marketing Conference - Business Models for Social Network Sites and E-Commerce in a Social Network - Daragang Magayon Hall, Aquinas University Of Legazpi, Legaspi, Bicol, Philippines.

Search Groups in LinkedIn – Grow your Network and Opportunities

Think about being connected to everyone in your industry.

Now linkedin starts working for you!

Need a job? Need to fill a position?

LinkedIn Adding Search Feature to Groups Directory

The main feature of LinkedIn Groups is the ability to browse other members and allow them to contact you directly – hence, bypassing the need for a premium LinkedIn account.

Now your only a hop away from that person who is just the write fit.

I guess blogs like this will no longer be updated…
LinkedIn Groups Directory

Go on, add up all the groups your interested in.

Workshops and Talks

Been putting together new presentation materials for these upcoming events (see previous presentation Material).

• Invited to Speak and Conduct Workshop – August 13-15, 2008 – The 2nd Internet and Mobile Marketing Summit 2008 – State of Search Marketing Plenary Session and How to: Search Engine Marketing Online Basics, Workshop Session – Makati City, Philippines.
• Invited to Speak – September 6, 2008 – WordCamp Philippines 2008 – “WordPress for Corporate Web Sites” and “WordPress and SEO” –College of St. Benilde Taft Avenue, Manila, Philippines.
• Invited to Speak – September 9 – 10, 2008 – SEMCON Philippines 2008 – Makati, Philippines
• Invited to Conduct Workshop – November 11 – 12 and 19 – 21, 2008 –SEO Training Workshop – In Depth and Optimization – Asian Institute of Management (AIM), Makati, Philippines.

Looks like an exciting next couple of months.

Place Website on top of Google, Yahoo and MSN…

This is the second time an existing client has come to me this month and asked more information on this company. Here is the email they get.

  —–Original Message—–
From: Robert Palmer [mailto:order@onlinebannerads.net]
Sent: Wednesday, April 09, 2008 9:00 AM
To: xxx
Subject: Place Website on top of Google, Yahoo and MSN…

Hello,

Let me introduce you to our unique Online Banner Ads Technology, which can place
YOUR WEBSITE ON TOP OF ALL MAJOR SEARCH ENGINES (Google, Yahoo, MSN), framing above all your competitors!

To see how our technology works, go to our website and see our ONLINE DEMO in 3 easy steps:
1. Go to http://www.onlinebannerads.net and click on ONLINE DEMO
2. Enter your URL http://www.xx where indicated: http://www…
3. Enter your desired keyword – and click Go!

With our technology you get:
- Full year EXCLUSIVE RIGHTS for chosen keywords
- No Pay per Click charge
- No Bidding competition to get higher than competitors
- No other company can own keyword during your paid period
- Fixed advertising budget
- Keyword-Targeted Visitors to your website (Reach consumers the exact time they search your keywords)

If you want to get more informations, please contact us <http://www.onlinebannerads.net/contact.html> and our representatives will kindly guide you through our technology and terms.
You also can Request Quote for list of desired keywords here http://www.onlinebannerads.net/getaquote.html and our SEO specialists will give you estimate traffic and cost of chosen keywords.

We look forward to your response.

Sincerely,
Robert Palmer, MBA
Sr. Account Manager
robert@OnlineBannerAds.net

http://www.onlinebannerads.net

—
Confidentiality Information Warning:
The information contained in this e-mail is strictly confidential and intended for the use of the entity or individual named above. If the reader of this e-mail is not the intended recipient, employee or agent responsible for delivering it to the recipient, any transfer, dissemination, publication or copying of this email is prohibited without the consent of OnlineBannerAds.net. If you have received this e-mail in error, please notify us by return e-mail or forward this email to unsubscribe@onlinebannerads.net

Sounds great, right? Not so… I dug up some information about this company and business model.

IFRAME INTERNET BANNER ADVERTISING INFORMATION

Exactly what I told my first client “It’s nothing but spyware/adware.“

Looking at the search results of the company’s name it looks like they are using the techniques of “Online Reputation Management”  allowing only positive search results on the first couple of pages. See all the article sites and PR self promotion. It’s also a new domain “Creation Date: 07-sep-2007“

Google – No Results Found for – !

Hey, this is something you don’t see everyday.

The Perception of the Internet is Not Authoritative

I was in a meeting 3 weeks ago and the other party said “The Perception of the Internet is Not Authoritative” which I thought was an entertaining idea. This company was explaining to me why they don’t have a website and don’t want one.

Then, last week I was a speaker and attendee at the SEMCON (the 1st Search Engine Marketing Conference in the Philippines) where they kept referring to being “Authoritative” if you wanted to get Top Search Rankings.

What does Google rank as being Authoritative, in the general web o’spehere?

1. Wikipedia (is the wisdoms of the crowds authoritative?)
2. About.com (“expert guidance from real people”, ha)
3. Blogs (journals from your peers)
4. Big Media (no comments needed)
5. Sites full of information (which is universally accessible and useful?)

Now I know Google’s Mission; “organize the world’s information and make it universally accessible and useful.” Google does this by fighting SPAM with relevancy and authoritative sources, which is why the perception of Google is that they are relevant not authoritative.

China 2009: Mobile Search surpass Computer Search

“The number of Chinese consumers searching for information on their cellphones may surpass those visiting Web sites on computers by 2009 and the shift could help Google catch up with Baidu, its rival, Google’s president for China, Lee Kaifu, said in an interview Wednesday.” (via Forbes)

This should be interesting, I wonder how many years it will take for the rest of the world to catch up, what about Yahoo!? Acquisitions Acquisitions Acquisitions…

2012

At least 2,486 people search for the term “2012″ everyday.

Interestingly it seems none of the top results have NO advertising on their pages.

This would be a good property to focus on if it was not time based. After 2012 I don’t believe many people will be searching for this term.

At least 485 people search for the term “2000″ everyday.

hmmmmm

Why is Google Calendar #1 for the Search Term “Agenda”?

Whenever I conduct searches through google, (this happens a whole lot in my day) in the back of my mind is always, why are they number 1?

For example, today I was searching for the term “Agenda” and up cameGoogle Calendar as #1 in the SERP. (Search Engine Results Page)

Why are they number 1?

After some link research I saw that Google France is part of the answer.

Here are the reasons why I believe Google Calendar is #1 for the term “Agenda”.

• It’s a Google Property so they are always ranked higher 
• http://www.google.com/calendar has a PR (Google Page Rank) of 8/10.
• Another Google Property is Named “Google Agenda” – Google France, when users go to Google Calendar they are directed to the Local version of the Google Calendar Property.
• The Google Propertyhttp://www.google.com/intl/fr/googlecalendar/program_policies.htmlis linking to Google Calenda
  • Agenda is used in the Title.
  • An H4 heading is being used on the page with the term included, “Règlement du programme Google Agenda”
  • The text on the page is using the term “Agenda” several times in the paragraphs.
  • The Text “Google Agenda” is being used to describe the image link and it’s linking to Google Calendar.

There are several more reasons why but those are the quick and dirty reasons.

Then further research with Google Translate tells me that, agenda in French means diary. Not really sure what all that means, as I am not versed in French.